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How Industry Analysts Shape the Digital Future

How Industry Analysts Shape the Digital Future

Neil Pollock and Robin Williams

Published in print:
2016
Published Online:
March 2016
ISBN:
9780198704928
eISBN:
9780191774027
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198704928.001.0001
Subject:
Business and Management, Information Technology, Strategy

This book explores the emergence of a new class of expert—the industry analyst—whose advice has enormous impacts across IT markets. In just over 30 years, Gartner Inc. has emerged as market leader ... More

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