Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks
Peter A. Gloor
Abstract
This book introduces a powerful new concept to the business world — Collaborative Innovation Networks (COINs). COINs have been around for hundreds of years, and many of us have already been a part of a COIN without knowing it. What makes COINs so relevant today is that the concept has reached its tipping point, thanks to the communication capabilities of the Internet and the World Wide Web. A COIN is a cyberteam of self-motivated people with a collective vision, enabled by technology to collaborate in achieving a common goal — an innovation — by sharing ideas, information, and work. Working t ... More
This book introduces a powerful new concept to the business world — Collaborative Innovation Networks (COINs). COINs have been around for hundreds of years, and many of us have already been a part of a COIN without knowing it. What makes COINs so relevant today is that the concept has reached its tipping point, thanks to the communication capabilities of the Internet and the World Wide Web. A COIN is a cyberteam of self-motivated people with a collective vision, enabled by technology to collaborate in achieving a common goal — an innovation — by sharing ideas, information, and work. Working this way is key to successful innovation, and it is no exaggeration to state that COINs are the most productive engines of innovation ever. This book explores why COINs are so important to business success in the new century. It explains the traits that characterize COIN members and COIN behavior. It makes the case for why businesses ought to be rushing to uncover their COINs and nurture them, and provides tools for building organizations that are more creative, productive, and efficient by applying principles of creative collaboration, knowledge sharing, and social networking. Through real-life examples of COINs in several business sectors, the book shows how to leverage COINs to develop successful products in R&D, grow better customer relationships, establish better project management processes, and build higher-performing teams. There is even a method offered for locating, analyzing, and measuring the impact of COINs on an organization.
Keywords:
Collaborative Innovation Network,
COIN,
COIN transformation,
cyberteam,
innovation engine
Bibliographic Information
| Print publication date: 2006 |
Print ISBN-13: 9780195304121 |
| Published to Oxford Scholarship Online: September 2007 |
DOI:10.1093/acprof:oso/9780195304121.001.0001 |
